Society Management

First of the Month Reminder: Update Your Society’s Contact Information

  Has your society had a recent change in leadership? Don’t miss out on your FGS Member Benefits because of the change in leadership. Sign-on today to make sure all of your society contact information is correct. At the same time, enhance your society’s listing by adding social media links; updates about regular meetings; and…

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Vision Statements: what are they and why genealogical societies need them

  Jack Welch, Chairman of General Electric said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Vision Statements v. Mission Statements Mission statements and vision statements do different jobs. A mission statement is a short statement of the purpose of an organization. It guides…

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Society Outreach: Helping Your Community Trace the History of Their Homes

Creative Commons-licensed photo from Wikimedia Commons. In my day job as the Marketing Librarian at a university, I frequently troll the internet for good marketing examples from other libraries. This short YouTube video by the Hennepin County (Minnesota) Library (HCPL) caught my eye this week. HCPL found a creative way to market the research services…

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Engaging Offsite Members: Volunteer Opportunities

For many societies, Offsite Members represent the majority of their possible volunteer base. While these folks may not be able to act as board members or bring snacks, they can contribute more to their societies than just dues. While it might be obvious that Offsite Members are those people who support your society from another…

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How to Turn Society Newsletter Content Into Blog Posts

“…your society is probably sitting on a gold mine of material…” Your society’s blog is one of its most valuable means of communication. It can reach anyone — members, non-members, potential members, people who never thought before about being a member, but discovered you’re a useful group to know. One of the challenges to having…

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Mobilegeddon and Your Society Website

Google has been changing their search algorithm again. As of April 21st, Google rolled out new Search Engine Rankings based on whether a website is mobile friendly. Maybe you have received an email warning your society website is not mobile ready. Maybe you have seen one of several articles proclaiming search-ranking DOOM. But a few…

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Publication Challenges to 21st Century Societies

Originally appeared in The Graphic, June 30, 1877 (p. 617); courtesy of Wikimedia If you are the editor of a society publication – whether it’s a journal, quarterly, or magazine, print or electronic (or both) – you have probably experienced a few challenges along the way, from marketing to content acquisition to distribution of your publication.…

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Volunteer Appreciation Week: 10 Ways to Show You Care

Volunteers helping at registration, FGS 2015 Without volunteers, most genealogy societies would cease to exist. Imagine all of the projects that your society is working on. Publishing a newsletter. Maintaining a website. Reading cemeteries. Abstracting obituaries. Assisting people with research. Hosting seminars. Preserving records. Now imagine doing all of that work with no volunteers. April…

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So Your Speaker Cancelled, Now What?

Photo credit: pixgood.com As Program or Education chair of your society, you’ve spent hours carefully crafting a speaker roster for lectures, webinars and special events. But rest assured, it will happen. A speaker will cancel. It might be as mundane as car trouble. Or as recent events have shown, it might be as significant as…

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WordPress for Your Society Website

Gone are the days when hiring a professional computer programmer to be a “webmaster” was required if a society wanted an online presence.  These days, it’s easier than ever to build your own website without having to know all that computer code! Listen in as WordPress “guru” Taneya Koonce explains how easy it is to…

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